Thursday, April 17, 2025

New Book Alert: Disrupt It – A Must-Read on AI for AEC Execs

If you're an AEC executive curious about how artificial intelligence is reshaping our industry, there's a new book you should definitely check out: Disrupt It: How Architecture, Engineering, and Construction Executives Can Transform Their Organizations in the Age of AI by Dr. Sam Zolfagharian and Dr. Mehdi Nourbakhsh, co-founders of YegaTech.


keep reading to learn more...

I recently had the pleasure of crossing paths with Sam and Mehdi at NVIDIA GTC, and they were kind enough to follow up with a signed copy of their new release—thanks again, guys!

I've made it through the first chapter, and I'm already confident recommending it to anyone in the AEC space looking to understand the strategic potential of AI. This isn't a technical deep dive—instead, it's tailored specifically for decision-makers and leaders, focusing on how to harness AI-driven innovation to transform organizations, without getting lost in the technical weeds.


Published: March 3, 2025
Print Length: 172 pages
ISBN-10: 1998528057


Bonus Recommendation:
For a broader, non-AEC-specific take on AI’s potential and its impact on the human spirit, I also recommend Genesis: Artificial Intelligence, Hope, and the Human Spirit.



For BIM Chapters updates, follow me on LinkedIn

Lighting design professionals: check out my Revit & ElumTools training https://bit.ly/3NJjhCV